Oddbird was founded in 2013 by Moa Gürbüzer. Moa is a former family therapist and social worker with over 2 decades of experience. She worked mainly with alcohol related family issues and saw, first hand, the detrimental effects of alcohol on our society. She was astonished by how recurrent so many of the issues were and realized there need to be a structural change.
She founded Oddbird with a vision to question and change the alcohol norms of society by creating world class beverages and liberating them from alcohol. She wanted the question “Do you want your wine with or without alcohol?” to be as common as “Do you want your coffee with or without milk?”.
Today Oddbird is the largest producer of wine, beer and spirit liberated from alcohol in Scandinavia.