Brulo - 7 Hop 7 Grain

Founded in 2019 by James Brown with the desire to create quality, hop forward alcohol free craft beer for the modern world.

Brulo launched with a simple promise, to only make beer that they love. It's all about taste, quality and creativity. Using the finest ingredients, innovative yeast cultures and modern brewing techniques to create beers that are always alcohol free, vegan and never compromise on taste.

As a new and independent brewery they are free to experiment, push the boundaries, and that’s exactly what they do. With lots of new unique offerings available each year, they pride ourselves on the diversity and range of beer that they produce.

They believe that design plays a key role in the experience of craft beer and that’s no different for them just because their beers are non-alcoholic.

Their designer James Ockelford, was looking at 1960’s Japanese poster design when he came across the eye. After doing some further research he came across an abundance of eye icons all over the world. They are used everywhere but had never been seen on beer - so they figured it was time to change that.

The wide open eye represents being fully awakened - present - sober. Brulo likes the idea of the eye looking out to sea, to the future. A modernist gesture.